Marketing

Grow your business | Increase occupancy |  Increase job applicants  | Make investment decisions


Marketing Health-check

For Home Care and Care Homes 

Typically 3 to 10 days - ask for a quote

The initial audit checks the health of your marketing and usually covers competitor, market and internal analysis. Following an audit the development of your marketing strategy will consider how to

  • Maximise the number of enquiries received and converted
  • Integrate recommendations effectively into your existing processes
  • Use messages that increase visits to your website and are consistent across all marketing channels
  • Encourage your staff, customers and external stakeholders to help you win business
  • Maximise the effectiveness of your website in converting visitors into enquiries
  • Help you convert enquiries into paying customers
  • Use evidence of the good work you do to win new business.  

Marketing for Care Home groups 

Typically 1 to 2 days per month - ask for a quote

Are you concerned that one or more of your care homes:

  • Has lower occupancy levels than they could have?
  • Is losing out to a local competitor?
  • Has lower prices / margins that you’d like?
  • Is facing a new competitor home due to open up?
  • Is not carrying out effective marketing?
  • Is poor at converting enquiries into beds?

Every void in your home costs tens of thousands of pounds a year. Investing the equivalent of one empty bed for a month or two we’ll show you which of your processes are or are not being implemented effectively; why some homes are under-performing and provide recommendations around generating more customers, cutting ineffective marketing & integrate marketing into existing operational processes. 

Marketing for Domiciliary Care providers

Why do domiciliary care providers struggle to grow?

Typically 1 to 2 days per month - ask for a quote

  • Do you want to increase the % of self-pay clients?
  • Are you struggling to scale up your business?
  • Would you like to increase your prices?
  • Would you like to increase your visibility online, in the community and / or referrals from third parties? 
  • Could you increase the lifetime value for clients?
  • If you are a franchisee, does you franchisor fail to provide adequate marketing support? 

With every new client your operating profit significantly increases but getting new clients requires several things to be working together. You need to tell people who you are, get them to your website, convince them to pick up the phone to you and then choose your organisation over multiple competitors. That’s before you can make a penny. 

The most successful organisations understand how they fare against their competitors; are able to articulate and evidence their quality; network effectively; have good online marketing; understand return on investment and have a sales process that is effectively implemented every time regardless of who picks up the phone. No wonder many domiciliary care providers struggle to grow. Let us help.

Market Intelligence

New Care Homes | Investment Decisions | Exit Support

From £750 to £1000 (excl. VAT) per location

A Market Intelligence Report will give you all the information you need to decide whether or not to progress with a particular opportunity. In a 24 page report consisting charts, tables and maps - we will make it easy for you to analyse: 

  • Local supply and demand levels
  • Capacity for extra care homes within the area both currently and in 5 years time
  • Population forecasts for both potential residents and workforce,
  • Local household demographics – identifying ownership levels within 65+ households (prime self-funders)
  • Local care quality levels (CQC Inspections)
  • An overview of activities within the local authority.
  • Excel spreadsheet carrying full competitor and demographic data included within the report 
Usually available the next working day

Digital Marketing

Maximise Website effectiveness - Home Care & Care Homes

Pay As You Go solutions

Use the internet effectively to generate leads. Digital marketing is focused on generating results through measurable leads. 

  • Use messages that increase visits to your website and are consistent across all marketing channels
  • Maximise the effectiveness of your website in converting visitors into enquiries
  • Customise your website landing page to maximise interest
  • Maximise your web effectiveness using targeted Pay Per Clicks (PPC) campaigns.
  • Increase your leads by 30%+ with 24 hour LIVE CHAT support.


Digital Marketing

Google Ads | Facebook Ads - Home Care & Care Homes

Pay As You Go solutions

Set a budget that works for your business

  • Google Ads can work for almost any advertising budget. Set a monthly budget cap, and never go over it. Plus, you can pause or adjust your spend anytime. 
  • Communicate with people in familiar ways on Facebook. Whether your business is global or rooted in a local community, you can find your customers here.
  • Guidance on where to start, how to target Ads and how to use Ads cost effectively


Nicki

Marketing for Care businesses

Nicki has worked in Marketing for more than 20 years - Nicki has worked with 40+ health, care and other service organisations & charities. 

Improving marketing & sales effectiveness across single and multi-site health and care services, driving change & implementing marketing and business growth systems. 

Mike

Market Intelligence

Mike has provided care clients with Market Intelligence data for a number of years. 

Mike has also published a number of reports including his annual “Say Hello Wave Goodbye” reports on the care home for older people marketplace and has become the market intelligence “guru” for the social care sector. 


Rob

Marketing for Healthcare and Care businesses

Rob has 20 years experience in marketing and communication. the field. His market insight and strategic approach enables health and care businesses to engage the market with the right messages and the right marketing mix. 

Applying best practice in innovation adoption, and driven by a focus on results, Rob delivers marketing that helps health and care companies grow. 


Tobi

Digital Marketing

Tobi has 10 years experience in digital marketing and a huge passion for entrepreneurship, with a core focus on driving measurable results.

Tobi works with Senior Management, Directors & Marketing Managers to help create consistent and repeatable ways of generating high quality leads which convert into profitable customers. 



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