How to grow your Home Care Agency


20 small steps 

to make giant strides in growing your home care business

Many care businesses start well and then stall. 

While recruitment is often quoted as a key factor, every organisation is different.

On carrying out a FREE business review, analysis often shows other factors may be contributing.

More importantly, it helps prioritise which steps are needed, where to start and how to ensure success.

Plan for success  

1. FREE Business Health Check

2. Have a strong Business Growth Plan    

3. Evolve a rolling Financial Plan

4. Develop a Business Model with proven metrics

Source, attract, hire and retain more Carers and Staff

5 Have a robust Recruitment Process to source, attract and hire more quality carers

6 Outsource your recruitment to save time and increase candidates

7. Engage employees and improve Staff Retention

8. Get high calibre training in all aspects of the business for Staff & Management

Increase and develop your Client base

9. Have an effective Marketing Strategy

10. Get the most out of Local Marketing

11. Get the most out of your Website, Facebook page and Social Media

12. Consider proven opportunities to diversify the core business 

Keep Care on Track

13. Maintain or improve to "Good" or "Outstanding"

14. Get help with affordable and effective Policies

15. Get Help with CQC Inspections

16. Get ongoing Mentoring on Compliance

Get Management Time Back

17. Establish and maintain a reliable Care Management System

18. Integrate to good Financial and Payroll software packages

19. Consider outsourcing bookkeeping, invoicing and cash collection

20. Get ongoing Mentoring or Business Support

No hard sell, just guidance and advice to support you every step of the way

1. Business Health Check

Identifying goals and prioritising needs and next steps


 A business health check is designed to collaborate with you in identifying your needs, prioritising them and providing recommendations for next steps. If nothing else, you'll leave with a helpful idea or two.

Workstream review:

  1. Business Goals and Planning
  2. Staff Recruitment, Retention and Development
  3. Marketing, Sales and Client Pipeline
  4. Care Compliance and Operations
  5. Management Time

Support can be provided via the phone or email or a face to face meeting if preferred.

2. Business Growth Plan

Support to develop your strong Business Growth Plan

From £595 (excl. VAT)

A comprehensive business plan will help ensure success in the long term, assist you with organising your time and aid you in securing funding if needed. 

Your Business Growth Plan should include:
  • Revenue and Resource - Outline Targets (with supporting KPIs)
  • Management Team - Current and future needs
  • Local Market & Competition -  Qualitative and Quantitative Analysis
  • Your Services - Identification of your Niche and USP
  • Marketing and Sales - Outline Strategy 
  • Recruitment and Staff Retention - Robust Process & Plan

Support can be provided via the phone or email or a face to face meeting if preferred.

3. Rolling Financial Plan 

Support to prepare a rolling budget and 3 year plan

From £595 (excl. VAT)

The support will be tailored to your specific needs. 

  • Revenue Targets
  • Understand gross margin impacts
  • Help to analyse cost drivers
  • Associated KPIs
  • Identify any funding needs to support growth 

Support can be provided via the phone or email or a face to face meeting if preferred.

5. Robust Recruitment Process

Source, Attract, Hire and Retain More Quality Carers

From £525 (excl. VAT)

Hiring qualified, trustworthy, friendly and reliable care workers is crucial to the success of your home care agency. Recruitment Process – Is yours up to scratch?

  • Help with writing great job advert s
  • Help with attracting more candidates
  • Cost effective advertising

6. Outsourced Recruitment 

An Extension of Your Business

From £525 (excl. VAT)

Effectively recruiting and retaining your top talent is crucial to the success of your care business. If you’re like most care providers and you’re struggle to effectively manage and maintain your recruitment then we can help you. 

With a Managed Service Recruitment, experienced care recruiters act as an extension of your business and run your entire recruitment process, freeing you and your team up to focus on your other key tasks. 

Contact us today about our full or partial recruitment outsourcing solutions.

7. Employee Engagement & Staff Retention

From £595 (excl. VAT)

The word culture is over used in companies today with many not really knowing what it means or even committing to the word. HR Star are quickly able to advise clients on the correct steps to take to create a long lasting company culture.

Company culture and staff engagement comes through a clear vision for the staff and the company, enhanced and maintained through training, communication, coaching, feedback and management. 

If you are truly motivated to make a difference for your company and your staff but don’t have the skills, time or expertise then speak to us and we can show you where we make a true difference to your business through our reliable, enthusiastic and dedicated approach.

9. Marketing for Home Care providers

Digital Marketing | Client Marketing | Referral Marketing

From £495 per day (excl. VAT)

  • Do you want to increase the % of self-pay clients? 
  • Are you struggling to scale up your business?
  • Would you like to increase your prices?
  • Would you like to increase your visibility online, in the community and / or referrals from third parties?
  • Could you increase the lifetime value for clients?
  • If you are a franchisee, does you franchisor fail to provide adequate marketing support? 
With every new client your operating profit significantly increases but getting new clients requires several things to be working together. You need to tell people who you are, get them to your website, convince them to pick up the phone to you and then choose your organisation over multiple competitors. 

The most successful organisations understand how they fare against their competitors; are able to articulate and evidence their quality; network effectively; have good online marketing; understand return on investment and have a sales process that is effectively implemented every time regardless of who picks up the phone. No wonder many domiciliary care providers struggle to grow. Let us help

11. Digital Marketing

Website, Facebook, SEO and Digital Marketing Support

Competitive Quote

Your website should be focused on generating results through measurable leads. 

  • Use messages that increase visits to your website and are consistent across all marketing channels 
  • Maximise the effectiveness of your website in converting visitors into enquiries
  • Customise your website landing page to maximise interest
  • Maximise your web effectiveness using targeted Pay Per Clicks (PPC) campaigns.
  • Increase your leads by 30%+ with 24 hour LIVE CHAT support.

15. Help with CQC Inspections

Whether you have had an inspection or are expecting one.

From £595 (excl. VAT) - Competitive Quote

Our aim is to be a critical friend providing practical hands on advice during the audit to help Owners & Managers improve their service. Audits are carried out on site during which the Lead Auditor will look for evidence of good practice through observation of records and talking to service users and staff. 

Key Features of Compliance Audits 

  • Duration 1-3 day’s dependent of size of the organisation 
  • Can be announced or unannounced, Single or Multi Site, focused on a one issue or combination of issues
  • Audits carried out by IRCA Trained Lead Auditors and consist of inspection of records, observation, staff and user/patient interviews. Audits are tailored to the type of service (Residential, Clinical & Domiciliary)
  • A detailed written report is issued following the audit (System based desktop audits available)

Ongoing post audit support available to drive through change and improve services

17. Care Management Software

Rostering | Care Plans | Call Monitoring | HR | Interface to payroll and invoicing

From £9 per employee per month (excl. VAT)

Avoid endless texts and out of date spreadsheets. 

Select Software that lets you see all aspects of your care business in one place. 

  • Rostering & Care Worker Management
  • Care Plans
  • Call Monitoring
  • Compliance Records
  • Human Resources (HR)
  • Carer and Family Apps

18. Financial & Payroll Software

We recommend Xero Accounting Software with Xero Payroll as an optional extra

From £20 per month (excl. VAT)

  • Get your books done faster - Xero can automatically handle tasks that used to take up all of your time. From importing bank transactions to sending invoice reminders, it’ll do the work for you. 
  • Feel confident in your numbers  - It’s easy to get a snapshot of how your business is tracking. You can also invite your accountant or bookkeeper so they’ll ensure you meet all your tax obligations. 
  • Look after your staff with Xero Payroll. It’s fully integrated with Xero 
  • Do business from anywhere, on any device  - It’s easy to access all your data and Xero tools from anywhere – just connect to the internet. 

19. Outsource Bookkeeping

Bookkeeping and Cash Management Support - An Extension of Your Business

From £30 per hour (excl. VAT)

You take care of business and let a bookkeeper take care of the books! 

20. Ongoing Business Support

Growth | Profitability | Cash Generation | Customer Services

From £495 per day (excl. VAT)

Talking to organisations in the Care Sector has provided an overview of many of the common barriers to growth for domiciliary care business

  • Difficulty in recruiting Care Workers or Managers
  • Insufficient Private Pay Clients
  • Overwhelming paperwork
  • Inefficient software systems
  • Shortage of resource
  • Lack of Management Bandwidth

However we understand that each domiciliary care business is different. 


Business Mentoring

Taruna has worked with providers in the Health and Care Sector since 2012 . 

Taruna has written a book for new providers who are undergoing a CQC application. Taruna mentors new providers, who often have a caring background but have not run a business. 

With qualifications in Business Studies, Risk management and as a Goal Mapping Coach, Taruna has many tools at her disposal. 


Recruitment for Care businesses

 Scott has worked in recruitment, search and selection for 20 years

Thousands of Care providers struggle with recruitment & retention. If you're a Domiciliary Care provider, then you can't grow your business and if you're a Residential or Nursing Home, then you're forced to use expensive recruitment & staffing agencies. 

Effectively recruiting and retaining your team is crucial to the success of your social care business. 


Marketing for Care businesses

Nicki has worked in Marketing for more than 20 years - Nicki has worked with 40+ health, care and other service organisations & charities. 

Improving marketing & sales effectiveness across single and multi-site health and care services, driving change & implementing marketing and business growth systems. 

  Our Partners include


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